1. Zhong-zhong Jiang, Jinlong Zhao, Zelong Yi, Ying-Ju Chen, Guang Li. Pricing in the presence of strategic consumers and social learning under contingent pricing and price guarantee. Production and Operations Management, forthcoming, 2025.
5. Zhong-zhong Jiang, Jinlong Zhao,Zelong Yi, Yaping Zhao. Inducing information transparency: The roles of gray market and dual-channel. Annals of Operations Research, 329, 277-306, 2023.
6. Zelong Yi, Man Yu, Ki Ling Cheung. Impacts of counterfeiting on a global supply chain. Manufacturing & Service Operations Management, 24(1), 159-178, 2022.
7. Yiwen Bian, Shuai Yan, Zelong Yi, Xu Guan, Ying-Ju Chen. Quality certification in agricultural supply chains: Implications from government information provision. Production and Operations Management, 31(4), 1456-1472, 2022.
8. Zelong Yi, Zike Cao, Ki Ling Cheung. Managing digital piracy under consumer valuation uncertainty: The roles of product demonstrations and antipiracy measures. Information and Management, 59, 103601, 2022.
9. Zhong-zhong Jiang, Jinlong Zhao, Yinghao Zhang, Zelong Yi. Unraveling the cheap talk's informativeness from a lying aversion perspective. Transportation Research Part E, 166, 102873, 2022.
10. Zelong Yi, Yulan Wang, Ying-Ju Chen. Financing an agricultural supply chain with a capital-constrained smallholder farmer in developing economies. Production and Operations Management, 30(7), 2102-2121, 2021.
11. Xu Guan, Yulan Wang, Zelong Yi, Ying-Ju Chen. Inducing consumer online reviews via disclosure. Production and Operations Management, 29(8), 1956-1971, 2020.
12. Wenche Wang, Fan Li, Zelong Yi. Scores vs. stars: A regression discontinuity study of online consumer review. Information and Management, 56(3), 418-428, 2019.
13. Zelong Yi, Fan Li, Lijun Ma. The impact of distribution channels on trial-version provision with a positive network effect. OMEGA: The International Journal of Management Science, 85, 115-133, 2019.
14. Zelong Yi, Yulan Wang, Yun Liu, Ying-Ju Chen. The impact of consumer fairness seeking on distribution channel selection: Direct selling or agent selling?Production and Operations Management, 27(6), 1148-1167, 2018.
15. Fan Li, Zelong Yi, Trial or no trial: Supplying costly signals to improve profits. Decision Sciences, 48(4), 795-827, 2017.